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2023 Toyota Prius Assessment, Pricing, and Specs




overview

The Toyota Prius hatchback turns over a new leaf — yes that’s a clever reference to Nissan’s electric vehicle — as it enters its fifth generation in 2023. After being possibly the ugliest car on the market, the Prius has become a gorgeous butterfly. The new car offers up to 196 horsepower, the most a Prius has ever produced. Toyota estimates that the 194-hp front-wheel-drive model will get up to 57 mpg combined, which is also the best number the Prius has achieved. A completely redesigned cabin welcomes a more traditional approach to the driver-space layout with a sweeter offering of amenities, including a larger screen and available heated rear seats. The new Prius has a lower roofline, a wider stance and a lower seating position that completes its transition into something that feels good to drive. Toyota, which started the hybrid movement, finds that it is now competing with many vehicles, such as cars Hyundai Elantra Hybrid And Toyota’s own Corolla Hybrid And some hybrid SUVs too.

What’s new for 2023?

The 2023 Toyota Prius ushers in a new fifth generation that is completely redesigned and updated inside and out. Every Prius now rides on the next evolution of Toyota’s TNGA-C platform, making it a slimmer but more rugged eco-friendly compact with a wider stance and lower driving position. A new 194-hp hybrid powertrain has been added with available all-wheel drive; Not only does the extra power make the Prius faster than many of its hybrid rivals, but its new performance also comes without costing fuel economy. The all-wheel-drive model gets 196 horsepower thanks to a high-output magneto added inside the rear motor. 220-hp plug-in hybrid Prius Prime model is also offered, but we review that model separately.

Price and which one to buy

$28,545

XLE

$31,990

Limited

$35,560

Known for its amazing fuel economy, the Toyota Prius lives up to its green promise. Its lineup of safety equipment and extra features is as strong as its disinclination to stop for gas. The base model comes with 17-inch wheels, blind-spot monitoring with rear cross-traffic alert, and a very affordable starting price.

Engine, transmission and performance

One powertrain commands the Toyota Prius lineup. This is a 194-hp hybrid setup that uses a 2.0-liter hybrid inline-four gasoline engine, Corolla cross A hybrid crossover, bolted to a continuously variable automatic transmission. Front-wheel drive is standard. For the all-wheel-drive price, Toyota adds a high-output permanent magnet electric motor to the rear axle, bringing total powertrain output to 196 horsepower, a 60 percent power increase. The launch from 60 mph, which took last year’s Prius 10.5 seconds to reach, now takes just 7.1 seconds in our testing of the front-drive Limited model. It’s faster than both the Camry Hybrid and the Elantra Hybrid. Thanks to larger front and rear brakes, the new Prius stops at 70 mph sooner than its last iteration, up from just 171 feet. 194 feet from the previous test.

Fuel Economy and Real-World MPG

While fuel economy for the new Toyota Prius has not yet been certified by the EPA, Toyota estimates that it is capable of a maximum of 57 mpg, or a 1 mpg improvement over the Eco, the most efficient version of the last-generation Prius. That’s a 5-mpg improvement over other versions of the outgoing car. Historically, the difference in fuel economy between front- and all-wheel-drive prices has been negligible, and we expect that to remain true with the new fifth generation. We will update this space with EPA information as it becomes available, as well as data from us 75-mph highway fuel economy test. For more information on Prius fuel economy, visit EPA’s website.

Interior, comfort and cargo

While the new fifth-generation Prius takes on a new shape, the interior has been played more conservatively, now featuring a more traditional automotive cockpit. For the first time, the Prius now has a gauge cluster behind the steering wheel. The new design impacts the interior with a roofline lowered by 2.0 inches and front passengers also sit lower than before, to influence the lower center of gravity. Base models get a faux leather steering wheel, but upgrading to the XLE or higher trim will unlock heated front seats, more cup holders for rear passengers, and heated rear seats.

Infotainment and connectivity

Both the base and upper-level models get larger screens than the previous car. A new 8.0-inch infotainment screen comes standard on the LE and XLE, and Toyota has added a larger 12.3-inch touchscreen for the Limited (or as optional equipment for the XLE). The system includes “Hey Toyota” voice control and updates its infotainment to the cloud thanks to over-the-air updates. A large screen is standard with Apple CarPlay and Android Auto capability and available Wi-Fi.

Safety and driver-assistance features

The Prius comes standard with Driver-assist technology which many competitors only offer through option packages and upper trim levels. For more information on its crash-test results, visit the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS) websites. Key safety features include:

  • Standard automatic emergency braking with pedestrian detection
  • Standard automatic high-beam
  • Standard lane-departure warning and lane-keeping assist

Warranty and Maintenance Coverage

The Toyota matches what its competitors offer, but offers above-average coverage when it comes to included maintenance. Similarly, its hybrid-component warranty is an industry standard.

  • The limited warranty covers three years or 36,000 miles
  • Powertrain warranty covers five years or 60,000 miles
  • Hybrid components are covered for eight years or 100,000 miles
  • Complimentary maintenance is covered for two years or 25,000 miles

Specifications

Specifications

2023 TOYOTA PRIUS LIMITED
Vehicle Type: Front-Engine, Front-Motor, Front-Wheel-Drive, 5-Passenger, 4-Door Hatchback

Price
Base/As Tested: $35,560/$35,560
Options: None

Powertrain
DOHC 16-valve 2.0-liter Atkinson-cycle inline-4, 150 hp, 139 lb-ft + 2 AC motors (combined output: 194 hp; 0.9-kWh lithium-ion battery pack)
Transmission: Continuously variable automatic

chassis
Suspension, F/R: Struts/Multilink
Brakes, F/R: 11.1-in vented disc/11.0-in disc
Tires: Michelin Primacy All Season
195/50R-19 88H M+S

parameters
Wheelbase: 108.3 inches
Length: 181.1 inches
Width: 70.2 inches
Height: 56.3 inches
Passenger Volume: 91 ft3
Cargo volume: 20 feet3
Curb weight: 3199 lb

C/D Exam Result
60 mph: 7.1 s
1/4-mile: 15.5 seconds @ 92 mph
100 mph: 18.8 s
Skip the above results 1-foot rollout 0.3 cm of
Rolling start, 5–60 mph: 8.1 seconds
Top gear, 30-50 mph: 4.0 seconds
Top gear, 50–70 mph: 5.0 seconds
Top speed (gov ltd): 115 mph
Braking, 70-0 mph: 171 feet
Road holding, 300-foot skidpad: 0.87 g

C/D fuel economy
Observed: 45 mpg

EPA Fuel Economy (MFR’S EST)
Combined/City/Highway: 52/52/52 mpg

C/D Test explained

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